1. Strive to be No.1 in customer satisfaction and to have customers realize their dreams through travel.
2. Use travel to deepen interaction among world's people in creating a peaceful and caring society with respect for cultural diversity.
3. Promote travel from/to the USA by utilizing JTB Group's global network.
To achieve our mission, as the travel company that knows Asia best, we provide memorable travel from/to North America by creating new value. We plan safe and pleasant travel to Japan and other destinations around the world for customers from USA.