1. Strive to be No.1 in customer satisfaction and to have customers realize their dreams through travel.
2. Use travel to deepen interaction among world's people in creating a peaceful and caring society with respect for cultural diversity.
3. Promote travel from/to the USA by utilizing JTB Group's global network.

To achieve our mission, as the travel company that knows Asia best, we provide memorable travel from/to North America by creating new value. We plan safe and pleasant travel to Japan and other destinations around the world for customers from USA.

For the actualization of such a mission and philosophy, we think that it is an indispensable requirement to securely protect personal information of all the people with whom we have a relationship, including our customers. Therefore, we will take the following measures:

1. We will institue a compliance program on protection of personal information and all our directors and employees will strictly observe it.
2. We will collect, use, provide, and handle personal information in accordance with the above compliance program. We will legally and fairly collect such information within the range necessary to our business for use and provision within the aimed scope.
3. We will take organizationally and technologically reasonable measures to prevent and correct loss, destruction, falsification, leakage, and other risks of all the personal information handled in our company, as well as illegal access to it.
4. We will observe laws and ordinances on protection of personal information, guidelines, social norms, and public order and morals.
5. We will constantly improve the compliance program and the personal information protection system through regular auditing and checking.

JTB USA may set and access JTB USA cookies on your computer. "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. Cookies allow us to serve you better and more efficiently, and to personalize your experience at our site. No personal information about you is gathered through the use of these types of cookies. By changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser.

When JTB USA shares your personal information with a third party offering promotions, products, or services, your personal information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by JTB USA's Privacy Policy with respect to its use and further sharing of your personal information.