SOLUTIONS
Leveraging JTB's Extensive Network
Recognizing the challenges of securing a halftime performance, JTB tapped into its U.S. network, including the Japan-America Society of Georgia,
to establish connections. This collaboration enabled campus tours, social events, and performances at university basketball games.
Inspiring Negotiations
JTB highlighted the Golden Bears' resilience and passion by showcasing their achievements and a demonstration video. A cheerleader from the
professional team supported these efforts, helping secure last-minute approval for the halftime performance. The team’s excitement was palpable as
they practiced in the professional venue for the first time, cheering loudly at every perfected routine.
Thoughtful Accommodations and Dining for Athletes
JTB arranged a home-like environment with long-stay hotels, shared rooms, and stoves for cooking familiar meals, ensuring the team’s comfort and well-being.
Proactive Medical Support
To address potential health concerns, JTB partnered with a Japanese hospital in Atlanta to provide online medical consultations, offering peace of mind to all participants.
Securing a practice venue
JTB negotiated practice time at a local gym and at the performance venue, giving the Golden Bears ample opportunity to perfect their routines. The team’s energy soared as they rehearsed under stadium lights, ready to captivate the crowd.
These solutions not only addressed logistical challenges but also created a memorable and seamless experience for the Golden Bears.