SOLUTION
Under these problematic conditions, the medical organization partnered with Kuoni Congress (division of Kuoni Tumlare) and decided that for
the medical organization to host the conference in 2021, it was necessary to design an online platform focusing on virtual communication that would allow participants to engage with each other from
various locations.
Kuoni Congress (division of Kuoni Tumlare) had several meetings with the medical organization and proposed “On Air,” a customized version of
a general-purpose online tool, after thoroughly listening to the medical organization’s desired program and participant experience.
Kuoni Congress (division of Kuoni Tumlare) focused on making “On Air” a user-friendly tool with excellent visibility and operability for participants. Kuoni and the medical organization
avoided technical problems such as delays and communication interruptions as much as possible and provided participants with an interactive communication experience that is comparable
to an in-person event to use “On Air” in an international conference. As the medical organization put it, “The secretary’s workload has been reduced by providing end-to-end event
management, from the kick-off meeting to pre-production, day-of operation and post-event analysis.”
To make the conference a reality, Kuoni Congress (division of Kuoni Tumlare) staff organized various live training sessions for speakers, interpreters, the medical organization staff and participants
in advance of the meeting. JTB also worked with a team of volunteers of different nationalities to conduct live support chats during the conference to assist participants who were not fluent in English.
In addition, there were early morning yoga sessions, gamification to motivate participants, a virtual photo booth, networking events and other interactive activities to deepen participants’ communication.
