SOLUTION
JTB worked with our manufacturing client’s project and procurement managers to find the right solution. After learning more about the siloed approach and cross-departmental needs, we proposed Corporate Meeting and Travel Management as well as JTB Connect.
CMTM is an event management philosophy we use for implementing and managing meetings, incentives, conferencing and exhibitions (MICE). It can work for businesses in any industry, at scale, to streamline and optimize operations for the highest event ROI. JTB’s CMTM has also helped our clients reduce costs by up to 20%.
To support CMTM, we recommended using JTB Connect — our proprietary software application that enables Cvent integration — to optimize event management functions and meet their other needs. Implementing this program helps ensure event compliance, supports visualization and standardization of work processes and provides greater visibility into spending data.
Additionally, we were able to customize JTB Connect as a one-stop shop our client could use for managing the incentive and reward programs for their sales reps and dealers. This application allows for easy registration management and simplifies communications with tools for sending event announcements to participants. It’s also the destination for making and managing venue, hotel and transportation arrangements.
Following an event, JTB Connect enables participant data analysis and gives stakeholders a clearer understanding of the effectiveness and success of each event.
